THE INTEGRATION OF MEASURABLE AND NON-MEASURABLE INSTRUMENTS IN QUANTITATIVE DA’WAH RESEARCH: AN INNOVATIVE FRAMEWORK FOR ASSESSING DA’WAH EFFICACY. Indonesian Journal of Islamic Communication, [S. l.], v. 8, n. 1, p. 83–112, 2025. DOI: 10.35719/ijic.v8i1.2364. Disponível em: https://www.ijic.jurnalpascauinkhas.com/index.php/IJIC/article/view/2364. Acesso em: 12 mar. 2026.