EVENT MARKETING STRATEGY IN DEVELOPING THE BRAND IMAGE OF MIDEA ELECTRONICS THROUGH THE EVENT “MIDEA BUY WIN FLY 2.0”. Indonesian Journal of Islamic Communication, [S. l.], v. 8, n. 1, p. 113–120, 2025. DOI: 10.35719/ijic.v8i1.2360. Disponível em: https://www.ijic.jurnalpascauinkhas.com/index.php/IJIC/article/view/2360. Acesso em: 12 mar. 2026.